Samantha Butler

2009-09-29T09:26:00.000-07:00

Creativitea: Self promotion

A small mailer aimed to get my foot in the door of the design industry. Changing the spelling of the word creativity also enabled me to play with the idea that interns are renowned for making a lot of tea.

2009-05-23T07:20:00.000-07:00

Superstition: Book to encourage people to remember old superstitions.

Superstitions are a part of history that are quickly being forgotten. This book encourages people to remember them by taking a small selection of these traditions and representing each one typographically. Each typeface was created to show the playfulness and the individual qualities of each superstition.

2009-05-23T05:48:00.000-07:00

Swap: clothes swap rule book.

A booklet given to students at freshers fairs, aimed to encourage them to host clothes swap parties as a way to make friends, have a good time and recycle unwanted clothes.

Each booklet includes a set of stickers which are given to each participant. The amount of stickers each person gets is dependent on the amount of items brought and allows you to take that many items home.

2009-04-12T10:44:00.000-07:00

The Secret History: Book cover design

I based this design on a turning point within the story in which a letter is found that reveals a dark secret. The design takes on the look and feel of an envelope and requires you to break the seal before reading, The reader wouldn’t notice its relevance until reaching that crucial point within the book.

Once opening the cover a pattern made of hundreds of snowflakes is revealed similar to the pattern you get in any envelope. I chose a snowflake because of the setting of the book and also because of its relevance throughout the story.

2009-03-20T03:12:00.000-07:00

Feelgood Drinks Co: Packaging/Advertising campaign

The brief was to encourage people to drink Feelgood Drinks and to 'Spread some feelgoodness' I chose to pick up on the small things people do to make us happy, and in turn make them feel happy. Each flavour bottle has a peelable lable that reveals a feelgood suggestion. Poster advertising is also used to encourage non Feelgood drinkers to 'spread feelgoodness'.

2009-03-12T11:48:00.000-07:00

Home herb garden kit: Packaging.

Windowsill garden was a self-initiated project aiming to encourage people to grow their own food. Even those with minimal space and without the tools. Each kit contains a variation of 4 herb seed packets, 4 pots, and 4 information booklets, (1 for each herb) giving you tips for cultivation and cooking recipes.

The packaging for each individual herb can be folded out and doubles up as the pot itself with no need for a garden.

2009-03-01T02:38:00.000-08:00

Invitation: 1950s fancy dress party